About Us

Maslee was founded in 1985 by Mr Lee Chuan Aik and Mr Lee Boon Lye. In the beginning, the company was named Emaniaga Food Industry. The business was driven by van sales, selling 20 sen crackers. Slowly, they added spices to their supply and eventually earned enough money to start sourcing and selling groceries. Once they have mustered enough experience, they began to merge the family business to form their first supermarket in the year 1995 and then later rebranded to Emaniaga Maju Sdn Bhd in 1996.

The concept of "My Neighbour" has become Maslee’s primary marketing principle whereby the synergy of effort in relation to the key elements below are incorporated into Maslee’s daily operations.

  • Comfortable, clean, and customer friendly atmosphere,
  • Actively taking part in community activities,
  • Actively organising local community activities,
  • Actively making contributions to the local community.

 

Logo

maslee logo 2

 

Vision

"BE THE MOST PREFERRED NEIGHBOURHOOD SUPERMARKET AND BEST PLACE TO WORK."

To promote and instil healthy and friendly culture within the employees, the company and the community in pursuit of a fulfilling life that is blessed with happiness.

Menggalak dan memupuk budaya yang sihat dan peramah dalam diri pekerja, syarikat dan komuniti dalam mengejar kehidupan yang penuh bermakna dan diberkati dengan penuh kebahagiaan.

为本身，公司及社会营造健康的文化，造就幸福的生活。

 

Mission

To provide a conducive shopping experience that can offer convenient facilities and value-added products and services.

Menyediakan persekitaran membeli-belah yang kondusif agar dapat menawarkan kemudahan yang selesa dan menambah nilai pada produk dan perkhidmatan kami.

提供舒适的购物环境、卓越的便利性、增加额外价值的服务与产品。

FOR OUR CUSTOMERS

(i) To fulfil the shopping expectations of our customers
(ii) To develop and maintain customer loyalty

UNTUK PELANGGAN KAMI

Menyediakan perkhidmatan terbaik dalam keupayaan kami dan menyumbang sebaik mungkin bagi memperbanyakkan hubugan positif bersama pelanggan yang setia.

对于客户

提供完整的服务与专业的知识，并争取更多的忠诚顾客。

FOR OUR EMPLOYEES

To equip employees with better working knowledge and skills to best serve customer.

UNTUK PEKERJA KAMI

Melengkapkan perkerja kami dengan pengetahuan kerja yang positif dan kemahiran profesional yang sesuai, serta memupuk semangat kepunyaan pada syarikat.

对于同事

加强同事的积极工作知识与技能，好让他们成为该领域的专业人士，拥有归属感。

FOR OUR BUSINESS PARTNER

To partner with Suppliers and Business Associates to seek best deals that will benefit all.

UNTUK RAKAN NIAGA KAMI

Mengukuhkan perkongsian perniagaan dan melakukan rundingan positif untuk kebaikan bersama.

对于生意合作伙伴

加强良好的业务合作关系，并有成功的协商，互利互惠。

FOR THE COMMUNITY

(i) To reach out to the Community we serve
(ii) To move towards E-Grocery Delivery (EGD)

UNTUK KOMUNITI

Mendekati masyarakat dalam komuniti dan menyediakan perkhidmatan yang terbaik.

对于社会

亲近我们所服务的社区，提供我们最佳的服务。

 

Slogan

"Maslee is My Neighbour”

 

“Maslee Jiran Saya"

Motto

"Speed, Service, Quality, and Convenience."

 

“Pantas, Khidmat, Kualiti, dan Senang.”

Contact Info

@MasleeExpress
07-5506557

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